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Accelerate! with Andy Paul

“Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Six times a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino and Tim Sanders -- to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Get inspired with proven strategies to bust through limiting mindsets, amplify your value to buyers and outsell the competition. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs. Check out our growing catalog of 350+ hard-hitting episodes now.
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Nov 12, 2016

My guest on this episode of Accelerate! is Laurie Sudbrink, Founder and President of Unlimited Coaching Solutions, Inc., author of the book, Leading with GRIT: Inspire Action and Accountability with Generosity, Respect, Integrity and Truth. Some of the key topics Laurie and I discuss are the key elements of selling with GRIT, how to implement change in yourself and in your organization, and the five steps of change Laurie prescribes that you can use to transform your selling.

 

KEY TAKEAWAYS

[2:30] Laurie wrote Leading with GRIT to reach more people in the workplace than she could by coaching.

[4:01] The Acronym GRIT -- generosity, respect, integrity, and truth -- is really a way you can develop passion and perseverance in your career.

[11:25] The Respect and Integrity aspects help a leader to build trust, and flow right into Generosity.

[15:32] Laurie describes the fundamental problem when it comes to introducing change into our lives and how to effectively teach it.

[18:58] Andy and Laurie discuss the five steps to implementing change: awareness, desire, how, action, and perseverance.

[20:18] Being able to use your self-awareness without judgment is a critical point of Awareness.

[21:51] Taking some time to self-reflect -- a minute in the morning, a minute at noon, a minute in the evening -- is essential to making lasting change.

[23:51] Desire for change is the why. We have to own that why. What's the value to me?

[30:00] Action: take that first step. It's OK to make a mistake.

[32:16] Perseverance: you fall off the horse, and you get back on. Keep going, because there really is no alternative.

[33:52] Life's too short. Have a little fun, lighten up, and enjoy the ride.

 

MORE ABOUT LAURIE SUDBRINK

What’s your most powerful sales attribute?
Relating to people.

Who is your sales role model?
Jeffrey Gitomer.

What’s one book that every salesperson should read?
The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book), by Don Miguel Ruiz.

The Only Little Prayer You Need: The Shortest Route to a Life of Joy, Abundance, and Peace of Mind, by Debra Landwehr Engle.

What music is on your playlist right now?

Tom Petty.

 

CONTACT LAURIE SUDBRINK

Website: Leadingwithgrit.com

Website: Leadingwithgrit.com/gritassessment

LinkedIn: Laurie Sudbrink

Facebook: Laurie Sudbrink

Twitter: @lauriesudbrink

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