Info

Accelerate! with Andy Paul

“Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Six times a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino and Tim Sanders -- to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Get inspired with proven strategies to bust through limiting mindsets, amplify your value to buyers and outsell the competition. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs. Check out our growing catalog of 350+ hard-hitting episodes now.
RSS Feed Subscribe in Apple Podcasts
2020
January


2019
December
November
August
July
May
March
February


2018
July
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


All Episodes
Archives
Now displaying: Page 1
Dec 12, 2016

Joining me on this episode of Accelerate! is Brant Cooper. Brant is the New York Times bestselling author of The Lean Entrepreneur: How Visionaries Create Products, Innovate With New Ventures, and Disrupt Markets. Among the many topics that Brant and I discuss are how he came to write his book, how he joined the ‘Lean’ movement, some of his practices for helping organizations grow with their customers, and how your organization can grow ‘Lean.’

 

KEY TAKEAWAYS

[6:25] How you inspire organizations to break down silos.

[8:38] How to use the lean methodology to challenge the status quo of customer relationships.

[10:09] If you don't inspire your customer to change the status quo, someone else will, and you will lose the account.

[10:29] How to identify early adopters among customers.

[12:58] How evidence-informed decision-making drives ‘lean innovation.’

[15:53] The steps sales reps should take to understand their customers (from the customers’ point of view.)

[18:13] How do you flip the conversation on a sales call?

[23:33] What is a 'learning organization'?

[26:15] How you should use testing and data to drive your sales growth.

[31:07] Great advice about how growth is what occurs between bottlenecks.

MORE ABOUT BRANT COOPER

What’s your most powerful sales attribute?
Empathy.

Who is your sales role model?
My early boss, Janice Spampinato.

What’s one book that every salesperson should read?
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries, also, The Black Swan: The Impact of the Highly Improbable, by Nicholas Taleb

What music is on your playlist right now?

Local Natives, Industrial Revelation, and Anders Osborne.

CONTACT BRANT COOPER

Contact Brant: Brant@BrantCooper.com

Website: movestheneedle.com

The Lean Entrepreneur: How Visionaries Create Products, Innovate With New Ventures, and Disrupt Markets, by Brant Cooper

@BrantCooper on various social media

0 Comments
Adding comments is not available at this time.