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Accelerate! with Andy Paul

“Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Six times a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino and Tim Sanders -- to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Get inspired with proven strategies to bust through limiting mindsets, amplify your value to buyers and outsell the competition. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs. Check out our growing catalog of 350+ hard-hitting episodes now.
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Now displaying: October, 2016
Oct 1, 2016

My guest on Accelerate is Sunny Bonnell, the co-founder of Motto, a comprehensive branding agency based in Dallas, Texas. Motto works with bold and ambitious companies and big thinkers with an audacious vision, to help them build inspiring and magnetic brands. Join our conversation as we dive into what it means for entrepreneurs and sales reps to go beyond product and service to build a brand, or personal brand, that is authentic and extraordinary.

 

KEY TAKEAWAYS

[1:27] How does Motto help great leaders defy the ordinary, to build extraordinary brands?

[5:25] Why more companies in the B2B space have to dig deeper, examine their culture, and move beyond product and service to create a brand that resonates with customers.

[9:36] Does it take deep pockets to truly build a brand? Sunny offers key advice on using your money wisely to build a brand.  

[10:19] Motto’s philosophy is that you’re building a brand from the moment you start asking people to support you. And from the moment the idea is born.

[13:19] Sunny offers personal branding tips for sales reps, including details on how to brand yourself to stand apart from the crowd.  

[16:32] Sunny shares the brand success stories of small companies that Motto has worked with.

[20:54] What should sales reps be doing to take control of their personal brand and help them stand out?  

 

MORE ABOUT SUNNY BONNELL

What’s your most powerful sales attribute?
I think that I am a very passionate person and I really believe in what we’re doing and what we offer; and I think that authenticity, of what I’m doing, really comes through.  

Who is your business role model?
My parents―I grew up in a family that was entrepreneurs and they taught me how to really come from nothing to something!

What’s one book that every salesperson should read?
It’s Not How Good You Are, It’s How Good You Want To Be. By Paul Arden.

What music is on your playlist right now?

I love Coldplay, and I listen to a lot of Blues and Jazz―Billy Holiday.

 

CONTACT SUNNY BONNELL

Website: www.wearemotto.com

Social Media: @wearemotto

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