Episode 17: Peter Winick, is the Founder and CEO of Thought Leadership Leverage, Inc., a widely respected consulting firm that helps authors, speakers and thought leaders build sustainable and profitable businesses through differentiated thought leadership. In this episode we talk about how thought leadership must be an important component of any company’s sales and marketing strategy. Peter shares effective thought leadership strategies that any SME, or any individual seller, can implement to win new business. And, he shows how thought leadership can tilt the playing field in your favor if you’re a new market entrant competing against market share leaders or a small business competing against a large enterprise. Don’t miss this episode!