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Accelerate! with Andy Paul

“Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Six times a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino and Tim Sanders -- to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Get inspired with proven strategies to bust through limiting mindsets, amplify your value to buyers and outsell the competition. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs. Check out our growing catalog of 350+ hard-hitting episodes now.
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Jun 14, 2016

Ardath Albee is the best-selling author of eMarketing Strategies for the Complex Sales and Digital Relevance, president of her consulting firm, Marketing Interactions, and member of the Romance Writers of America. When not working, Ardath puts her Australian Shepherd, Bella, through agility routines. In today’s installment, Ardath discusses marketing and sales alignment, starting the conversation with prospects, and why random acts of content marketing do not prevail. Among the topics we discuss are:

  • The most important part of content marketing is engaging the potential buyer in a conversation.
  • What’s the storyline in the buying process?
  • Conversations are a series of questions and answers.
  • Why there is disconnect between marketing and sales.
  • How many people are involved in a typical buying committee?
  • Don’t approach your channels as one-offs, they should be connected stories.

 

LEARN MORE ABOUT ARDATH ALBEE

What's your most powerful sales asset?

Ardath is bold and challenges people to solve a bigger problem which they might not have realized exists.

Who’s your sales role model?

Jill Konrath

What’s one book that every salesperson should read?

Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World by Jill Konrath

What music is on your playlist right now?

Adele

What’s the first sales activity you do every day?

Check out Twitter and LinkedIn

 

CONTACT ARDATH ALBEE

Marketing Interactions

Ardath Albee Twitter

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