Ardath Albee is the best-selling author of eMarketing Strategies for the Complex Sales and Digital Relevance, president of her consulting firm, Marketing Interactions, and member of the Romance Writers of America. When not working, Ardath puts her Australian Shepherd, Bella, through agility routines. In today’s installment, Ardath discusses marketing and sales alignment, starting the conversation with prospects, and why random acts of content marketing do not prevail. Among the topics we discuss are:
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What's your most powerful sales asset?
Ardath is bold and challenges people to solve a bigger problem which they might not have realized exists.
Who’s your sales role model?
What’s one book that every salesperson should read?
Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World by Jill Konrath
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What’s the first sales activity you do every day?
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