Joining me in this episode is Paul Smith, author of Sell with a Story, Lead with a Story, and Parenting with a Story – all of which are great books on why we need to incorporate storytelling into every aspect of our lives. As I’ve said before in this podcast, stories should be an essential part of every sales professional’s arsenal. Salespeople can use stories to differentiate themselves from their competitors, and to build rapport and trust with their prospects. In my discussion with Paul he gives you great advice about how to incorporate stories into your selling.
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