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Accelerate! with Andy Paul

“Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Six times a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino and Tim Sanders -- to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Get inspired with proven strategies to bust through limiting mindsets, amplify your value to buyers and outsell the competition. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs. Check out our growing catalog of 350+ hard-hitting episodes now.
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Sep 24, 2016

My guest on this episode of Accelerate! is Hampus Jakobsson, a serial entrepreneur, angel investor and the co-founder of Brisk, a company that designed a sales tool intended to dramatically boost sales productivity.  In this episode Hampus describes what Brisk set out to do for sales professionals and sales teams. And he shares the reasons why Brisk ultimately failed to achieve its goals. It’s a great cautionary tale for entrepreneurs. Join us as Hampus and I also discuss some essential sales lessons for start-ups.

 

KEY TAKEAWAYS

[09:00] Hampus shares how Brisk decided to develop a product that could make sales predictable.

[11:30] The doubters felt Brisk was wrong to expend resources on a mobile app for sales (given the growth of insides sales.)

[13:32] Are we moving into a scary world with the myth of personalization?

[15:00] With each new customer, Brisk was forced into product customization.

[17:10] The pressures from the market and investors that forced Brisk to fold.

[18:15] Are many of the new sales tools simply a better way to get data into Salesforce?

[20:00] Small companies want to be data-driven, but can they when they have small sample sizes?

[26:00] Is engineering people out of your sales process inevitably just commoditizing your product?

[30:00] Why new companies should focus more effort on mapping the customer journey.

 

MORE ABOUT HAMPUS JAKOBSSON

What’s your most powerful sales attribute?
Enthusiasm.

Who is your sales role model?
Scott Leese of OutboundEngine

What’s one book that every salesperson should read?
The Game: Penetrating the Secret Society of Pickup Artists by Neil Strauss

What music is on your playlist right now?

Radiohead, Daft Punk, and The National.

 

CONTACT HAMPUS JAKBOSSON

Website: https://hajak.se/

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