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Accelerate! with Andy Paul

“Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Six times a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino and Tim Sanders -- to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Get inspired with proven strategies to bust through limiting mindsets, amplify your value to buyers and outsell the competition. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs. Check out our growing catalog of 350+ hard-hitting episodes now.
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Oct 17, 2016

Joining me on this episode of Accelerate! is Andrea Goulet, Founder & CEO of Corgibytes, a software/code remodeling firm based in Richmond, Virginia. Among the many topics Andrea and I discuss are how Andrea incorporates her company's core values into her team’s selling efforts, how to use metaphors when selling your intangible value, and how selling her company’s core values have helped with conversion rates and customer lifetime value.

 

KEY TAKEAWAYS

[7:49] What is the first step towards turning an intangible service into something tangible? Andrea suggests taking an abstract concept and finding a global metaphor that works really well on many different fronts.

[10:27] Andrea shares tips on how to go about finding an appropriate and effective metaphor to sell intangibles.

[15:55] How Andrea reflects her company’s core value of empathy into her sales efforts.

[21:43] Andrea discusses how having been intentional with her company’s core values has increased conversion rates and  customer lifetime value.

[22:44] Andrea shares her view on Carol Dweck's concept of adopting a growth mindset.

[26:47] How Andrea integrates her company’s core values of craftsmanship and context into their sales efforts

MORE ABOUT Andrea Goulet

What’s your most powerful sales attribute?
My curiosity and optimism.

Who is your sales role model?
Neil Rackham from Spin Selling.

What’s one book that every salesperson should read?
Spin Selling by Neil Rackham.

What music is on your playlist right now?

A lot of girl power songs—Fight Like a Girl, This Is For My Girls.  

 

CONTACT Andrea Goulet

Website: CorgiBytes.com

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