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Accelerate! with Andy Paul

“Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Six times a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino and Tim Sanders -- to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Get inspired with proven strategies to bust through limiting mindsets, amplify your value to buyers and outsell the competition. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs. Check out our growing catalog of 350+ hard-hitting episodes now.
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Nov 5, 2016

Joining me on this episode of Accelerate! is Kevin Craine, Host of The Everyday MBA podcast, and Executive Director and Senior Writer at Craine Communications Group, a writing and production firm. Kevin and I explore the sales applications of podcasting, novel ways you can reach your prospects with podcasts, and methods to repurpose print and web documents into podcasts. We also dig into the customer experience, and direct steps you can take right now, to improve the customer experience across your organization.

  

KEY TAKEAWAYS

[3:29] Kevin tells how simple it can be to produce a client podcast — a weekly Skype call, audio editing and voiceover, and it’s done.

[5:20] Why there’s a level of engagement with a podcast that a blog just can’t match.

[6:09] Why a podcast is an effective content channel as people are not reading like they used to, be it long form content, white papers, or books.

[7:31] People buy from those they know, like, and trust. A podcast creates an impression of knowledge and connection between the host and listener.

[8:20] How to combine the impact of blogs and podcasts by mutual links or mentions, and using matching or abridged audio content narrated from your blogs.

[12:10] How to develop your prospects by inviting them to be guests on your podcasts. It’s a great neutral setting to build rapport and start a sales conversation.

[14:49] Kevin expands on the value of applying the same approach to your existing customers. Interview customers on your podcast and have them tell your story for you, while sharing their experience.

[16:25] There are a lot of podcasts, and there will be more. One third of Americans listen. Do you want to ignore a vehicle with potential to contact one third of Americans?

[20:09] Kevin discusses the major concern of his podcast executive guests — how to improve their customers’ buying experiences.

[23:24] How to use simple tests to test the buying experience.

[26:04] Andy wants you to be your customers’ hero. Be fast, be agile, be responsive. Answer them now — don’t let them wait.

 

CONTACT KEVIN CRAINE

Websites:

Crainegroup.com

Everyday-mba.com

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