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Accelerate! with Andy Paul

“Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Six times a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino and Tim Sanders -- to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Get inspired with proven strategies to bust through limiting mindsets, amplify your value to buyers and outsell the competition. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs. Check out our growing catalog of 350+ hard-hitting episodes now.
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Nov 23, 2016

Joining me on this episode of Accelerate! is Kendra Lee, author of The Sales Magnet: How to Get More Customers Without Cold Calling, and Selling Against the Goal, and President  of The KLA Group. Among the many topics that Kendra and I discuss are how Kendra are cold calling and whether it is an ineffective use of a sales rep’s time; what a “relevant event” is and what it can do for lead generation; and how to make yourself into an authority in your niche market.

 

 

KEY TAKEAWAYS

[10:28] How to uncover leads without cold calling -- how to figure out who on your list really is interested.

[12:23] How to use events to generate prospects.

[17:17] Why events can help position you as the authority people look up to, and want to work with.

[18:10] Kendra explains the Attraction Trifecta (personal attraction, digital attraction and collaborative attraction) and its essential role in developing new prospects.

[22:53] Kendra describes the steps you need to take to become a real authority to your prospects.

 

MORE ABOUT KENDRA LEE

What’s your most powerful sales attribute?
Building relationships.

Who is your sales role model?
Zig Ziglar.

What’s one book that every salesperson should read?
Selling to Big Companies, by Jill Konrath.

What music is on your playlist right now?

Katy Perry, and Queen.

 

CONTACT KENDRA LEE

Website: KLAGroup.com

LinkedIn: Kendra Lee

Twitter: @KendraLeeKLA

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