Joining me on this episode of Accelerate! is John Smibert, Co-founder and CEO of Strategic Selling Group. Among the many topics that John and I discuss are the importance of building your personal brand -- your unique promise of value; how you as a salesperson can become a domain expert; and why every salesperson should publish on social media.
[2:32] Executives need to understand that empowering their people -- with training -- to build their personal brands, aligned with the organization brand, is the natural thing to do.
[4:14] Companies should provide employees with social media guidelines, and not try to stop them.
[10:23] Perhaps 95% of salespeople put generic profiles on LinkedIn, with no unique promise of value to their customers.
[13:00] Why customers are not attracted to the ‘heroic’ stereotypes that many managers want in sales reps.
[17:02] If you’re new to a company, how do you establish your unique promise of value to your customers?
[21:10] Is Generation X inherently better than Millennials at building a personal brand?
[25:53] Why every salesperson should publish, whether on LinkedIn, or a blog.
[28:45] Why companies need to embrace personal branding of sales reps.
LinkedIn: John Smibert