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Accelerate! with Andy Paul

“Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Six times a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino and Tim Sanders -- to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Get inspired with proven strategies to bust through limiting mindsets, amplify your value to buyers and outsell the competition. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs. Check out our growing catalog of 350+ hard-hitting episodes now.
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Dec 3, 2016

Joining me on this episode of Accelerate! is John Smibert, Co-founder and CEO of Strategic Selling Group. Among the many topics that John and I discuss are the importance of building your personal brand -- your unique promise of value; how you as a salesperson can become a domain expert; and why every salesperson should publish on social media.

 

 

KEY TAKEAWAYS

[2:32] Executives need to understand that empowering their people -- with training -- to build their personal brands, aligned with the organization brand, is the natural thing to do.

[4:14] Companies should provide employees with social media guidelines, and not try to stop them.

[10:23] Perhaps 95% of salespeople put generic profiles on LinkedIn, with no unique promise of value to their customers.

[13:00] Why customers are not attracted to the ‘heroic’ stereotypes that many managers want in sales reps.

[17:02] If you’re new to a company, how do you establish your unique promise of value to your customers?

[21:10] Is Generation X inherently better than Millennials at building a personal brand?

[25:53] Why every salesperson should publish, whether on LinkedIn, or a blog.

[28:45] Why companies need to embrace personal branding of sales reps.

 

CONTACT JOHN SMIBERT

LinkedIn: John Smibert

Website: StrategicSellingGroup

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