Mike O’Neil, author of Rock the World with LinkedIn, is a LinkedIn rock star. In this episode Mike provides great insights into how to kick-start your social selling efforts. Learn how to quickly assess the effectiveness of your social presence as a company and how to efficiently train your sales team to become LinkedIn rock stars themselves. Finally, Mike provides detailed guidelines for developing and implementing a social media policy that can help protect company assets, such as customer and prospect information. If you’re involved in social selling be sure to download and listen to this episode.